We want 'Nai Soch' Not 'Naya Pakistan'

I am among a few PTI  voters who do not support this Azadi March wholeheartedly as I do not want instability or chaos in the country. I like my normal routine of 9 to 5 in the office and then go home, eat, pray  and then sleep peacefully. I go to PTI protests only when I feel the crowd is good and weather is pleasant. Most of the time my support and protest is confined to the digital space. I am okay with paying 34.5% tax on mobile cards. I can bear loadshedding as I know this is temporary and will last for only ummmm 10 or 20 years max ? I am also fine with the government running massive ad campaigns with public's tax money. I am indifferent to with disclosure of government's corruption cases and extortion of public money. 

But today overhearing a conversation between three people  in my office van dawned upon me, why have we always being ruled a corrupt leader. So the conversation went on like this:

Girl 1: What IK is doing causing harm to our economy? He must give in and accept Nawaz as a PM. What if he is doing corruption? All of the politicians do…
Girl 2: Exactly… Even Benazir did. and Zardari .... He was king of corruption !
Girl 1: Yes. Atleast our current PM is better than him. He might be plundering money, but isn't he spending on country too.
Where I was already dozing off, this conversation made me sleepier but then my ‘van driver’ interrupted the conversation and what he said caused me to wake up from my sleep (Literally)!
So this is what he asked the girl?
Driver: Beta to is ka matlab hai aap bakhushi tyaar hain Nawaz Sharif ki ghulaami k liye. (So it means you are ready to yield to the antics of corrupt leaders)
Girl 1: (after a thought) Ummmm aur koi hal bhi to nahin. ( we don't have any choice)
Driver:  Bus beta phir aap tyaar hojayen Hamza Shabaz Shareef  phir Maryam Nawaz ki ghulami kay liye.(My dear, then get ready to be ruled by corrupt leaders one after the other). Then he continued: if I had fought this battle years ago, today I could have made a better future for my children. My fault is I accepted this status quo like you are accepting today and now my children are paying for that. This is not a fight of IK and Nawaz. This is the fight of 2 social classes in Pakistan. The ones who have gotten everything here. They don’t want to change the system and not ready to pay the taxes either. The other consists of people like me who work from 9 am till 12 am and still can’t feed their kids properly. Youth like you should support this fight or else get ready for the unending slavery . IK’s only fault is that he lacks the power of speech. He is fighting for our rights but he is not able to gather a large mass of population because he doesn't know how to play politics and use sugar-coated words to entice the people.
At that time i realized that we have gotten so accustomed to corruption that we embrace our blatant corrupt leaders with wide-arms open. And because we agree that ‘Corrupt to sab hi hote hain’ ( everyone is corrupt). we allow them to do it. We don’t want to come out of our cocoons and break this trend of political dynasty.
From a match-box to a new car, we are paying heavy taxes on everything and what do we get in return?.
I don’t think this long march will bear any good result as the majority of the population happily allow politicians to suck their blood.  IK’s surely does not have a magic wand. Even if he comes to the power, things will not change unless we change ourselves. The problem is not with the Nawaz, Zardari or any other leader.  The problem lies with us. With our blindfolded eyes, numb mind and indifferent attitude this system cannot be changed. Hence we need a ‘Nai Soch’ not a ‘Naya Pakistan'.

And since I am also too insolent to raise voice against this corruption, i deserve to be victimized at the hands of corrupt leaders.

Every Employee is a Marketer !

Gone are the days when a CMO after spending millions on an advert could spend peacefully knowing it would hit the right audience and generate revenue.  When a salesman would knock from door to door in an effort to introduce company’s products to the prospects.  This is the ‘Age of Customers’ where customers are more empowered, more informed and more mobile than the past.  This means even before a salesperson knock at their door to educate them about the product, they have already researched about it through internet or heard over social media.  This has made marketing altogether complex and integrated.  It has now evolved from mere mass marketing to relationship or social marketing.

According to a new definition of marketing it is a process of creating, communicating and delivering set of values to the customers while engaging in long term relationships with them. And this value-delivery process cannot work unless all employees are on the same page. Amid fierce competition, only those companies take lead where all departments work cohesively towards value creation for the customers. This means all employees are directly or indirectly involved in the marketing.

 So the question is how can employees act as marketers? Should an HR person be involved in selling of the products? Should an accountant write copy for the ad campaigns?  Definitely Not! Employee as a marketer implies that he/she should be a part of customer acquisition and customer retention cycle. Every time an accountant is making timely payments to the customers, he is fulfilling company’s promise of superior customer service. Every time an engineer is developing quality products, he is fulfilling a promise of delivering quality products.   An HR person act as a marketer by extending company’s brand story to the current and prospective employees. Every time an employee is saying something positive about the company, he is in fact doing the marketing of a company.

Customers no longer demands products alone from the company, they want a complete value package- a matchless experience indeed!

So by putting clients’ needs ahead of your needs, by adhering to the company’s mission and vision, by spreading positive stories about the company, you perform the role of a marketer.  

Time to change rishta hunting trend !

Trend should change now ! ….

A girl along with her ammi, khala, chachi, should go to a guy house for rishta hunting. Guy's mother should spend entire day in kitchen making extravagant dishes for them.
A well groomed nervous guy should come in front of rishta hunters so that they can screen him from "head to toe" .

Girl's mother should ask series of questions ranging from what skills he have to what future plans he hold…then all aunties should start a long episode of girl’s bragging and must show their pride in the girl . In the meanwhile they should eat food voraciously (Maal-e-muft, dil-e-bereham wala scene) !
and in the end Girls family should say in a casual tone : hum aap ko soch k batayen gay which would leave guy's family in an unambiguous situation, and as soon as they step out of the house, guy's mother should comment : “ mujhe to zara ni pasand aya larka, us ki naak dekhi thi… pakora” !